Elements and Principles (2014).
Influenced by Rorschach Inkblots as an aesthetic the work began with simple gestures of painting and folding. As a next step, specific principles of Gestalt psychology influenced the works as they became more complex with additive details. The ambiguity and familiarity is meant to give the viewer a unique reading as the stimulus gets interpreted based on past experiences. The work, as banners are meant to act like visceral billboards, advertising ideas of denotivity, form, and the elements and principles of design.